Task 5: Video Reflections, Ross Lovegrove: Organic Design

Ross Lovegrove demonstrates the importance of form, and the emotional connection between the user and the designer. His passion for nature, and how he transforms what he sees or his impression of certain aspects of nature is so creative and inspiring. The concept of “mass-individualism” of a single product, as Lovegrove described with his water bottle design would give an edge to the product as it is so personal to the consumer, being able to fit to the shape of one’s hand. This would cause the user to feel like the bottle belongs there.  

The video suggests that for our growth as industrial designers, more and more options will become available to us, as can be seen in his Diatomic structure furniture. Before, it was not possible to see this blown up version, but now that it is possible, he has replicated a similar concept into his designs. The use of new materials in his design, shows how a design changes dramatically when made out of something else. It would be interesting to see him apply his idea of making a product out of foodstuff, as it would change the entire concept of a product, as opposed to it being made out of plastic. It would also shorten the lifespan of the product, adding meaning to the design.  The video also shows that with creativity, basically anything can be used as inspiration for a design; even his furniture and how he connects pieces as if they were bones is amazing.