Initial sketches
My initial thoughts when smelling the scent was that it belonged to a sophisticated young woman in her 20s, as the scent was floral, sweet and strong. As I got more used to the smell, it started to change, hence my idea of the scent and its owner changed, as it became more acidic and mature, possibly belonging to a woman in her 30s-40s. I interpreted this change through the dynamic line that runs through the container. The container appears different from every angle that it is viewed from, demonstrating the constant change in smell that was experienced. The shape of the form is organic and curvy to reflect the mature woman that wears the scent.
After creating the container, we found that the actual scent was "G: Calvin Klein CK One Electric (2006)", which is a unisex scent, and not as mature and womanly as we thought. This demonstrates the power of marketing.
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