Sunday, May 23, 2010

A reflection on 'The Story of Cap ''N' Trade' by Annie Leonard


Industrial designers can design products and systems that will help us reduce our carbon emissions. For example, teach people who do not already know how, to ride a bicycle. Currently, adults who do not know how, are embarrassed that they cannot. Others feel unsafe when cycling on the roads, alongside cars, buses and other vehicles, because these have not been designed to help watch out for cyclists.

The solution of putting a cap on factories and businesses on yearly carbon emissions is clever, as are the permits given out to pollute. It is like highlighting that all that they release into the atmosphere is a bad thing for the environment, and they would more likely take notice of this issue. I also like how they are charging companies their carbon pollution "points", so ultimately, they would strive towards minimal pollution. Industrial designers could design products that would help these large corporations to minimize their pollution, such as the machines that release these emissions, or reducing the number of parts in a product, hence reducing the amount of energy needed to create these parts. There needs to be a system implemented that could measure the offsets and emissions that corporations emit, so that they can be charged accordingly.

Systems and products already existing that encourage the reduction of carbon pollution in the general public sphere, would be the shared bicycle system in Europe. Now, we need more products in the industrial world to encourage the reduction of carbon polluting. The industrial sector has many opportunities to make them use less energy and emit less carbon dioxide. Products should be designed so that they use less material, and have longer life spans by being stronger and to manufacture goods that consume less energy when used. This way, we can also reduce "consumerism", in peoples constant buying compulsion.

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