Role model...
caring, loving, nurturing, supportive, happy, confident ...
Ben Affleck - stay at home dad??? I guess when he's not working.. Our target market used to work, and now is still getting used to the transition from full-time working to stay at home dad. Some products that a stay at home dad would surround himself with...
masculine, simple to use, rugged, use of one colour with greys and black
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